An In-depth Analysis of the Ratings for AEW Dynamite Episode on January 31, 2024

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This week’s episode of AEW Dynamite was down from the week before in viewership and ratings.

AEW Dynamite had 818,000 viewers, a 0.26 rating in the 18-49 key demo, and a 0.16 rating in the key 18-34 demo.

The Wrestling Observer Newsletter has shared more details on the figures, including a breakdown of each quarter-hour.

AEW Dynamite was #4 for the night and #3 in its timeslot, behind Real Housewives of Beverly Hills (1,107,000/0.29) and the Florida vs. Kentucky college basketball game on ESPN (1,081,000/0.29).

Compared to last week, AEW Dynamite was down 2.3% in viewers, down 6.9% in 18-49 and down 27.4% in 18-34.

Compared to last year, AEW Dynamite was down 9.2% in viewers, down 16% in 18-49 and down 27.4% in 18-34.

AEW Dynamite had 78,000 in men 18-34 (down 25.7%), 36,000 in women 18-34 (down 30.8%), 161,000 in men 35-49 (up 8.8%), and 65,000 in women 35-49 (up 18.2%). The audience was 70.9% male in 18-49.

Q1: Jon Moxley vs. Jeff Hardy – 981,000 viewers, 393,000 in 18-49
Q2: End of Moxley vs. Hardy/CMLL attack/Hangman Page vs. Toa Liona – 836,000 viewers (down 145,000), 344,000 in 18-49 (down 49,000)
Q3: End of Page vs. Liona/The Young Bucks promo – 799,000 viewers (down 37,000), 312,000 in 18-49 (down 32,000)
Q4: Wardlow vs. Kommander/Sting, Darby Allin, Ricky Starks & Big Bill segment – 798,000 viewers (down 1,000), 328,000 in 18-49 (up 16,000)
Q5: Chris Jericho vs. Kyle Fletcher – 786,000 viewers (down 12,000), 311,000 in 18-49 (down 17,000)
Q6: End of Jericho vs. Fletcher, Deonna Purrazzo video, Bang Bang Scissor Gang segment/Purrazzo vs. Taya Valkyrie – 795,000 viewers (up 9,000), 326,000 in 18-49 (up 15,000)
Q7: End of Purrazzo vs. Valkyrie, Allin & Young Bucks segment – 759,000 viewers (down 36,000), 321,000 in 18-49 (down 5,000)
Q8: Hangman Page promo/Swerve Strickland vs. Rob Van Dam – 792,000 viewers (up 33,000), 348,000 in 18-49 (up 27,000)
Overrun: End of Swerve vs. RVD – 820,000 (up 28,000), 359,000 in 18-49 (up 11,000)

This week’s episode of AEW Dynamite saw a slight decrease in viewership and ratings compared to the previous week. According to The Wrestling Observer Newsletter, AEW Dynamite had 818,000 viewers, with a 0.26 rating in the key 18-49 demographic and a 0.16 rating in the key 18-34 demographic.

In terms of rankings, AEW Dynamite was the fourth most-watched show of the night and the third most-watched show in its timeslot. It was surpassed by “Real Housewives of Beverly Hills” and the Florida vs. Kentucky college basketball game on ESPN.

When comparing the numbers to the previous week, AEW Dynamite experienced a 2.3% decrease in viewership, a 6.9% decrease in the 18-49 demographic, and a significant 27.4% decrease in the 18-34 demographic.

Furthermore, when comparing the figures to last year, AEW Dynamite saw a 9.2% decrease in viewership, a 16% decrease in the 18-49 demographic, and another 27.4% decrease in the 18-34 demographic.

Breaking down the demographics further, AEW Dynamite had 78,000 viewers in men aged 18-34 (a 25.7% decrease), 36,000 viewers in women aged 18-34 (a 30.8% decrease), 161,000 viewers in men aged 35-49 (an 8.8% increase), and 65,000 viewers in women aged 35-49 (an 18.2% increase). The audience composition was predominantly male, with males making up 70.9% of the viewership in the 18-49 demographic.

Analyzing the viewership by quarter-hour segments, here is a breakdown of the numbers:

Q1: Jon Moxley vs. Jeff Hardy – 981,000 viewers, 393,000 in 18-49
Q2: End of Moxley vs. Hardy/CMLL attack/Hangman Page vs. Toa Liona – 836,000 viewers (down 145,000), 344,000 in 18-49 (down 49,000)
Q3: End of Page vs. Liona/The Young Bucks promo – 799,000 viewers (down 37,000), 312,000 in 18-49 (down 32,000)
Q4: Wardlow vs. Kommander/Sting, Darby Allin, Ricky Starks & Big Bill segment – 798,000 viewers (down 1,000), 328,000 in 18-49 (up 16,000)
Q5: Chris Jericho vs. Kyle Fletcher – 786,000 viewers (down 12,000), 311,000 in 18-49 (down 17,000)
Q6: End of Jericho vs. Fletcher, Deonna Purrazzo video, Bang Bang Scissor Gang segment/Purrazzo vs. Taya Valkyrie – 795,000 viewers (up 9,000), 326,000 in 18-49 (up 15,000)
Q7: End of Purrazzo vs. Valkyrie, Allin & Young Bucks segment – 759,000 viewers (down 36,000), 321,000 in 18-49 (down 5,000)
Q8: Hangman Page promo/Swerve Strickland vs. Rob Van Dam – 792,000 viewers (up 33,000), 348,000 in 18-49 (up 27,000)
Overrun: End of Swerve vs. RVD – 820,000 (up 28,000), 359,000 in 18-49 (up 11,000)

Overall, while AEW Dynamite experienced a slight decline in viewership and ratings compared to the previous week and last year, it still remains a popular show among wrestling fans. The quarter-hour breakdown provides insights into which segments attracted the most viewers and which ones saw a decrease in viewership. These figures will likely be analyzed by AEW to further improve their programming and cater to their target audience.