An Analysis of the Ratings for AEW Dynamite & Rampage on March 20, 2024

>> Click Here To Bet On Pro Wrestling and More! <<

This week’s episode of AEW Dynamite increased in viewership, while AEW Rampage recorded its best numbers in almost a year.

AEW Dynamite drew 800,000 viewers, a 0.27 rating (359,000) in the key 18-49 demographic, and a 0.20 rating in the 18-34 demo.

Meanwhile, AEW Rampage drew 541,000 viewers, a 0.18 (236,000) rating in the key 18-49 demographic, and a 0.15 rating in the 18-34 demo.

The Wrestling Observer Newsletter has shared more details on both shows, including a detailed breakdown of each quarter hour.

AEW Dynamite was #6 for the night, behind NCAA basketball coverage on TruTV (1,451,000/0.43, 1,850,000/0.46, 1,782,000/0.47) and NBA coverage on ESPN (1,393,000/0.42).

AEW Dynamite was #3 in its timeslot, once again behind head-to-head NCAA and NBA games. The lead-in was down 30.9% in 18-49, but Dynamite was still even with last week.

Compared to last week, AEW Dynamite was up 0.3% in viewers, up 1.1% in 18-49 and up 25.9% in 18-34. Compared to last year, AEW Dynamite was down 16.1% in viewers, down 17.3% in 18-49 and down 22.1% in 18-34.

AEW Rampage was #10 for the night and #3 in its time slot, behind NCAA coverage and a late NBA game on ESPN (767,000/0.36).

AEW DYNAMITE:

Q1: Mercedes Mone promo, brawl with Julia Hart, Skye Blue, Kris Statlander & Willow Nightingale – 911,000 viewers, 364,000 in 18-49
Q2: Eddie Kingston vs. Kazuchika Okada – 838,000 viewers (down 73,000), 358,000 in 18-49 (down 6,000)
Q3: End of Kingston vs. Okada/Swerve Strickland promo/Nightingale, Statlander & Stokely Hathaway segment/Chris Jericho vs. HOOK – 791,000 viewers (down 47,000), 348,000 in 18-49 (down 10,000)
Q4: End of HOOK vs. Jericho/Adam Cole promo/Jericho promo – 735,000 viewers (down 56,000), 324,000 in 18-49 (down 24,000)
Q5: Will Ospreay promo/Cage vs. Copeland video/Thunder Rosa & Deonna Purrazzo vs. Toni Storm & Mariah May – 758,000 viewers (up 23,000), 346,000 in 18-49 (up 22,000)
Q6: End of Rosa & Purrazzo vs. Storm & May/Swerve Strickland vs. The Butcher/Swerve & Samoa Joe & Don Callis segment – 765,000 viewers (up 7,000), 366,000 in 18-49 (up 20,000)
Q7: Adam Copeland vs. Christian Cage – 789,000 viewers (up 24,000), 380,000 in 18-49 (up 14,000)
Q8: Adam Copeland vs. Christian Cage – 788,000 viewers (down 1,000), 376,000 in 18-49 (down 4,000)
Overrun: End of Copeland vs. Cage – 867,000 viewers (up 79,000), 401,000 in 18-49 (up 25,000)

AEW RAMPAGE:

Q1: Bullet Club Gold promo/The Acclaimed promo – 730,000 viewers (down 137,000), 327,000 in 18-49 (down 74,000)
Q2: Orange Cassidy & Trent Baretta vs. Powerhouse Hobbs & Kyle Fletcher – 558,000 viewers (down 172,000), 230,000 in 18-49 (down 97,000)
Q3: Katsuyori Shibata vs. Kevin Matthews/Copeland promo/Konosuke Takeshita vs. Rocky Romero – 454,000 viewers (down 104,000), 197,000 in 18-49 (down 33,000)
Q4: End of Takeshita vs. Romero/Nightingale & Statlander vs. Blue & Hart – 485,000 viewers (up 31,000), 222,000 in 18-49 (up 25,000)
Overrun: End of Nightingale & Statlander vs. Blue & Hart – 543,000 viewers (up 58,000), 236,000 in 18-49 (up 14,000)

This week’s episode of AEW Dynamite saw an increase in viewership, while AEW Rampage recorded its best numbers in almost a year. AEW Dynamite drew 800,000 viewers, with a 0.27 rating in the key 18-49 demographic and a 0.20 rating in the 18-34 demo. On the other hand, AEW Rampage drew 541,000 viewers, with a 0.18 rating in the 18-49 demographic and a 0.15 rating in the 18-34 demo.

According to The Wrestling Observer Newsletter, both shows had some interesting details and breakdowns of each quarter hour. AEW Dynamite ranked #6 for the night, falling behind NCAA basketball coverage on TruTV and NBA coverage on ESPN. In its timeslot, AEW Dynamite came in at #3, trailing behind head-to-head NCAA and NBA games. Although the lead-in was down by 30.9% in the 18-49 demographic, Dynamite managed to maintain its viewership from the previous week.

Compared to last week, AEW Dynamite experienced a slight increase of 0.3% in viewership, a 1.1% increase in the 18-49 demographic, and a significant increase of 25.9% in the 18-34 demographic. However, when compared to the same time last year, AEW Dynamite saw a decline of 16.1% in viewership, 17.3% in the 18-49 demographic, and 22.1% in the 18-34 demographic.

AEW Rampage ranked #10 for the night and #3 in its time slot, following NCAA coverage and a late NBA game on ESPN. The quarter-hour breakdown for AEW Dynamite revealed some interesting trends. The show started strong with a Mercedes Mone promo and a brawl, attracting 911,000 viewers and 364,000 in the 18-49 demographic. However, viewership declined in subsequent quarters, with the lowest point being 735,000 viewers and 324,000 in the 18-49 demographic. The show ended on a high note with an overrun segment, which garnered 867,000 viewers and 401,000 in the 18-49 demographic.

As for AEW Rampage, the quarter-hour breakdown showed a decline in viewership throughout the show. The first quarter started with a Bullet Club Gold promo and The Acclaimed promo, attracting 730,000 viewers and 327,000 in the 18-49 demographic. However, viewership dropped significantly in the second quarter, with only 558,000 viewers and 230,000 in the 18-49 demographic. The show saw a slight increase in viewership during the fourth quarter, reaching 543,000 viewers and 236,000 in the 18-49 demographic during the overrun segment.

Overall, AEW Dynamite’s increase in viewership and AEW Rampage’s best numbers in almost a year indicate that both shows continue to draw a dedicated fan base. Despite facing tough competition from NCAA and NBA games, AEW remains a strong contender in the wrestling industry. It will be interesting to see how these numbers evolve in the coming weeks and what strategies AEW implements to maintain and grow its viewership.