WWE has publicized a global marketing collaboration with Aires Tech, with the objective of enhancing the “personal performance routines of WWE Superstars.” The collaboration is a significant part of a long-term arrangement.
The official press statement released by both parties reads as follows:
“WWE® AND AIRES TECH ANNOUNCE MULTI-YEAR GLOBAL MARKETING PARTNERSHIP
TORONTO, Aug. 1, 2024 — Today, Aires Tech and WWE®, a part of TKO Group Holdings (NYSE: TKO), announced an exciting new partnership focused on strengthening the personal performance routines of WWE Superstars. In addition to performance enhancement, the partnership will focus on educating fans worldwide about the potential long-term health effects of universal electromagnetic frequency (EMF) sources. Officially, American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) will be the official WWE partner, thus cementing Aires Tech’s commitment to performance and wellness innovation. The first appearance of the partnership will be in the upcoming WWE SummerSlam, happening on August 3 at Cleveland Browns Stadium.
According to the agreement, which was made effective from June 11 and lasts until the end of 2025, the partnership will be prominently observed across WWE properties with a notable emphasis on extensive social media promotion. Fans can expect to see it previewed on “WWE NOW,” the essential news roundup of the WWE Universe, and on Sheamus’s YouTube channel in his “Celtic Warrior Workouts” segments.
Earlier this year, Aires Tech entered a partnership with UFC, delineated by WME Sports as part of its inclusive collaboration with Aires Tech to sculpt the company’s brand strategy in sports and entertainment. Both partnerships are expected to raise Aires’ market visibility and sales growth, aiming to establish the brand as a household name.
The parties’ main stakeholders have expressed excitement and belief in the mutual benefits of the collaboration.
For more facts about Aires’ partnership with WWE and its groundbreaking EMF protection technology, please proceed to www.airestech.com.”