AEW Trademarks ‘Too Sweet’ For Merchandise Purposes
Photo Credit: Ring of Honor
All Elite Wrestling has trademarked the term “Too Sweet” for a wide variety of merchandise purposes. “Too Sweet,” of course, is what is commonly referred to when anyone uses the wolfpack/kliq hand signal made famous by members of the New World Order and D-Generation X.
In AEW, this hand signal was used on January 6 when Doc Gallows and Karl Anderson joined Kenny Omega, Matt and Nick Jackson in the ring for a Bullet Club reunion. The hand sign was popular amongst the Bullet Club during their time in Japan before WWE began to send a cease-and-desist not allowing them to use the gesture anymore.
The Young Bucks later turned the cease-and-desist order into a merchandising opportunity and they had stopped doing the hand gesture up until January 6.
Below, you can see the intended usages for the trademark filed by AEW on January 14th:
IC 025. US 022 039. G & S: Bandanas; Hats; Headwear; Pants; Shirts; Shorts; Socks; Sweatshirts; Undergarments; Jackets; T-shirts
IC 041. US 100 101 107. G & S: Entertainment services, namely, arranging and conducting of competitions in the field of wrestling; Entertainment services, namely, personal appearances by a wrestler or wrestling group; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing television programs in the field of wrestling via a global computer network; Entertainment services, namely, televised appearances by a wrestler or wrestling group; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Providing information in the field of entertainment; Entertainment in the nature of wrestling contests; Providing wrestling news and information via a global computer network