AEW Brand Emerges as February’s Highest-Selling Merchandise

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In February, AEW was leading the pack in merchandise sales for the company on AEWShop.com. Brandon Thurston of WrestleNomics shared the data.

Sting is in second place among earners, as seen below:

  1. AEW (Items in top 10 daily: 71) [reverse rank value: 7,652]
  2. Sting (95) [7,381]
  3. Bullet Club Gold (17) [2,227]
  4. Swerve Strickland (6) [1,531]
  5. Limited Edition: Sting Vs JP (21) [1,216]
  6. Orange Cassidy (1) [1,043]
  7. Jon Moxley (0) [1,001]
  8. Julia Hart & Skye Blue (9) [942]
  9. Briscoe Brothers (11) [935]
  10. Sting & Darby Allin (0) [772]

In the world of professional wrestling, All Elite Wrestling (AEW) has been making waves since its inception in 2019. Not only has it gained a loyal fan base and attracted top talent from around the world, but it has also been successful in the merchandise department. A recent report by Brandon Thurston of WrestleNomics revealed that AEW was leading the pack in merchandise sales on AEWShop.com in February.

Merchandise sales are a crucial aspect of any wrestling company’s revenue stream. It not only allows fans to show their support for their favorite wrestlers but also serves as a significant source of income for the company. AEW’s success in this area is a testament to its growing popularity and the strong connection it has established with its fan base.

According to the data shared by Thurston, AEW had a staggering 71 items in the top 10 daily sales list on AEWShop.com. This impressive number indicates the wide range of merchandise options available to fans, catering to various tastes and preferences. From t-shirts and hoodies to action figures and posters, AEW offers a diverse selection of products that resonate with its audience.

While AEW as a whole topped the merchandise sales chart, one wrestler stood out among the rest. The legendary Sting claimed the second spot in terms of earnings. With 95 items featuring his name or likeness sold, Sting’s popularity and enduring appeal are evident. Known for his iconic face paint and charismatic persona, Sting has been a fan favorite for decades, and his merchandise continues to be in high demand.

Following Sting on the list were Bullet Club Gold, Swerve Strickland, and Limited Edition: Sting Vs JP. These names indicate the diverse range of wrestlers and factions that fans are interested in supporting through their merchandise purchases. From established veterans like Sting to up-and-coming talents like Swerve Strickland, AEW provides something for everyone.

It is worth noting that the popularity of certain wrestlers can fluctuate over time, leading to changes in merchandise sales. For example, Orange Cassidy, who currently holds the sixth spot on the list, may not have been a household name a few years ago. However, his unique and entertaining character has resonated with fans, leading to an increase in merchandise sales.

The data also highlights the importance of limited edition items in driving sales. The Limited Edition: Sting Vs JP merchandise, with 21 items sold, demonstrates the appeal of exclusive and collectible products. Fans are often willing to go the extra mile to own something unique and rare, further contributing to the success of AEW’s merchandise sales.

In conclusion, AEW’s dominance in merchandise sales on AEWShop.com is a testament to its growing popularity and the strong connection it has established with its fan base. With a wide range of products catering to different tastes and preferences, AEW offers fans the opportunity to support their favorite wrestlers and factions. The success of wrestlers like Sting and the appeal of limited edition items further contribute to AEW’s merchandise sales. As AEW continues to grow and expand, it will be interesting to see how its merchandise sales evolve and which wrestlers will emerge as fan favorites in the future.