Adam Copeland believes that the Rated-R title was simply created to boost merchandise sales.

Adam Copeland believes that the Rated-R title was simply created to boost merchandise sales.
>> Click Here To Bet On Pro Wrestling and More! <<

WWE’s ‘Spinner’ Championship had a specific design that Adam Copeland, better known as Edge, has openly admitted to disliking, especially the design that was introduced during his second reign as champion in 2006.

When Edge successfully defended his title at the SummerSlam pay-per-view event that year, he unveiled a reimagined championship belt. This new belt retained the ‘Spinner Belt’ design from WWE, but had Edge’s Rated-R logo added to it.

In a recent episode of the “Insight” podcast, Copeland discussed his feelings about this particular championship belt and WWE’s justification behind the design, stating:

“I just, I don’t know. Again, I think for me, I come from that, that, that timeframe where the designs meant something, you know, and I just, I understood the, the, you know, the commercial appeal. Um, but I, I feel like that was truly done just to sell titles and it worked and it worked, but I don’t know. I just, as a world heavyweight champion, you walk out and there’s something spinning on you. It just didn’t, I don’t know, to me, it just didn’t fit.”

However, this particular belt design was short-lived. John Cena would regain the WWE Championship at the Unforgiven pay-per-view event in September, thus ending the lifespan of the Rated-R design.