A Comprehensive Analysis of the Ratings for AEW Dynamite (February 28, 2024)

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This week’s episode of AEW Dynamite held steady in the ratings but dipped slightly in viewership.

The February 28th episode drew 822,000 viewers, a 0.29 rating in the key 18-49 demographic, and a 0.21 in the 18-34 demo.

The Wrestling Observer Newsletter has shared a detailed look at the numbers, including a breakdown of each quarter hour.

AEW Dynamite was #3 for the night, behind two NBA games on ESPN. The show was #2 in its timeslot, losing to New Orleans vs. Indiana (1,064,000/0.32).

When compared to network TV, AEW Dynamite also beat FOX in both hours, ABC in one hour, and CBS in its second hour.

AEW Dynamite’s lead-in, The Big Bang Theory, had 1,124,000 viewers and a 0.23 rating. Dynamite’s overrun ended at 0.33 and the next program, a rerun of Modern Family, dropped to a 0.06.

Compared to last week, AEW Dynamite was down 0.7% in viewers, even in 18-49, and down 5.1% in 18-34.

Compared to last year, AEW Dynamite was down 1.3% in viewers, up 7.6% in 18-49, and up 25% in 18-34.

AEW Dynamite had 106,000 viewers in men 18-34 (down 2.8%), 44,000 in women 18-34 (down 10.2%), 165,000 in men 35-49 (up 8.6%) and 66,000 in women 35-49 (down 7%). The audience was 71.1% male in 18-49.

Q1 was the peak in 25-54, overall 35-49, men 35-49, women 35-49, women 18-34 and women 18-49. The overrun was the peak in 18-49, men 18-49, 18-34, and men 18-34.

Q1: Samoa Joe, Hangman Page & Swerve Strickland segment/Young Bucks promo – 983,000 viewers, 430,000 in 18-49
Q2: Eddie Kingston & FTR vs. Blackpool Combat Club – 804,000 viewers (down 179,000), 366,000 in 18-49 (down 64,000)
Q3: End of Kingston & FTR vs. BCC – 799,000 viewers (down 5,000), 359,000 in 18-49 (down 7,000)
Q4: Chris Jericho promo/Will Ospreay & Don Callis Family segment – 835,000 viewers (up 36,000), 392,000 in 18-49 (up 33,000)
Q5: Orange Cassidy vs Nick Wayne – 799,000 viewers (down 36,000), 375,000 in 18-49 (down 17,000)
Q6: End of Cassidy vs. Wayne/Bang Bang Scissor Gang promo/Kris Statlander vs. Skye Blue – 767,000 viewers (down 32,000), 362,000 in 18-49 (down 13,000)
Q7: End of Statlander vs. Blue/Young Bucks segment/Chris Jericho vs. Atlantis Jr. – 766,000 viewers (down 1,000), 361,000 in 18-49 (down 1,000)
Q8: End of Jericho vs. Atlantis/The Young Bucks, Darby Allin, Sting & Ric Flair segment – 810,000 viewers (up 44,000), 395,000 in 18-49 (up 34,000)
Overrun: End of Bucks, Sting, Allin, Flair segment – 891,000 (up 81,000), 436,000 in 18-49 (up 41,000)

This week’s episode of AEW Dynamite maintained its ratings but experienced a slight decrease in viewership. The episode, which aired on February 28th, attracted 822,000 viewers, earning a 0.29 rating in the key 18-49 demographic and a 0.21 rating in the 18-34 demographic.

The Wrestling Observer Newsletter has provided a comprehensive analysis of the ratings, including a breakdown of each quarter hour. AEW Dynamite ranked as the third most-watched program of the night, trailing behind two NBA games on ESPN. However, it secured the second spot in its timeslot, falling short to the New Orleans vs. Indiana game, which garnered 1,064,000 viewers and a 0.32 rating.

In terms of network TV comparison, AEW Dynamite outperformed FOX in both hours and surpassed ABC in one hour. Additionally, it surpassed CBS in its second hour.

The lead-in for AEW Dynamite was “The Big Bang Theory,” which attracted 1,124,000 viewers and earned a 0.23 rating. The show’s overrun maintained a rating of 0.33, while the subsequent program, a rerun of “Modern Family,” dropped to a 0.06 rating.

When compared to the previous week’s episode, AEW Dynamite experienced a 0.7% decrease in viewership. However, it maintained its viewership in the 18-49 demographic and witnessed a 5.1% decline in the 18-34 demographic.

In comparison to the same time last year, AEW Dynamite observed a 1.3% decrease in viewership. However, it recorded an increase of 7.6% in the 18-49 demographic and an impressive 25% increase in the 18-34 demographic.

The viewership breakdown by gender revealed that AEW Dynamite attracted 106,000 male viewers aged 18-34, experiencing a 2.8% decrease. Female viewers aged 18-34 amounted to 44,000, indicating a decline of 10.2%. In the 35-49 age group, the show garnered 165,000 male viewers, reflecting an 8.6% increase, while female viewers in the same age group reached 66,000, signifying a 7% decrease. The overall audience composition in the 18-49 demographic was predominantly male, accounting for 71.1%.

Analyzing the quarter-hour ratings, it was revealed that Q1, which featured a segment with Samoa Joe, Hangman Page, and Swerve Strickland, as well as a Young Bucks promo, attracted the most viewers in the 25-54, overall 35-49, male 35-49, female 35-49, female 18-34, and female 18-49 demographics. The overrun segment garnered the highest ratings in the 18-49, male 18-49, 18-34, and male 18-34 demographics.

In conclusion, while AEW Dynamite experienced a slight decrease in viewership compared to the previous week and the same time last year, it maintained its ratings in the key demographics. The show outperformed network TV competitors in certain hours and demographics, showcasing its strong fan base and appeal. The quarter-hour breakdown highlighted segments that resonated well with different demographics, indicating areas of success for future programming.