This week’s episode of AEW Dynamite was down in viewership and the key 18-49 demo rating.
The April 17th episode of AEW Dynamite had 762,000 viewers, a 0.26 rating in the key 18-49 demographic, and a 0.16 in the 18-34 demo.
The Wrestling Observer Newsletter has shared a more detailed look at the numbers, including a breakdown of each quarter hour.
AEW Dynamite was #5 for the night on TBS, behind two NBA games on ESPN and the pregame show and SportsCenter.
Compared to last week, AEW Dynamite was down 7% in viewers, down 15.8% in 18-49 and down 26% in 18-34. The 18-34 key demo started low but rose during the show and peaked during the main event. In general, 18-34 has dropped in recent weeks while 35-49 has been stable.
Compared to last year, AEW Dynamite was down 8.2% in viewers, down 9.7% in 18-49 and down 25.5% in 18-34.
You can check out the quarter-hour numbers below:
Q1: Jon Moxley promo/Mercedes Mone promo/Adam Copeland & Willow Nightingale vs. Brody King & Julia Hart – 917,000 viewers, 373,000 in 18-49
Q2: End of Copeland & Nightingale vs. Hart & King/Samoa Joe promo – 865,000 viewers (down 52,000), 381,000 in 18-49 (up 8,000)
Q3: The Young Bucks promo/The Elite vs. Pac, Penta El Zero Miedo & Daniel Garcia – 725,000 viewers (down 140,000), 310,000 in 18-49 (down 71,000)
Q4: End of Elite vs. Pac, Penta & Garcia/Chris Jericho, Taz & HOOK segment – 744,000 viewers (up 19,000), 327,000 in 18-49 (up 17,000)
Q5: End of Jericho & HOOK segment/Swerve Strickland promo/Mariah May vs. Deonna Purrazzo – 748,000 viewers (up 4,000), 339,000 in 18-49 (up 12,000)
Q6: End of May vs. Purrazzo/Bullet Club Gold promo/The Acclaimed & Daddy Ass promo/Orange Cassidy vs. Shane Taylor – 685,000 viewers (down 63,000), 321,000 in 18-49 (down 18,000)
Q7: End of Cassidy vs. Taylor – 707,000 viewers (up 22,000), 308,000 in 18-49 (down 13,000)
Q8: Will Ospreay vs. Claudio Castagnoli – 742,000 viewers (up 35,000), 341,000 in 18-49 (up 33,000)
Overrun: Samoa Joe & Swerve Strickland segment – 665,000 viewers (down 77,000), 319,000 in 18-49 (up 22,000)
This week’s episode of AEW Dynamite experienced a decline in viewership and ratings among the key 18-49 demographic. According to reports from The Wrestling Observer Newsletter, the April 17th episode of AEW Dynamite garnered 762,000 viewers, with a 0.26 rating in the 18-49 demographic and a 0.16 rating in the 18-34 demo.
When compared to the previous week, AEW Dynamite saw a 7% decrease in viewership, a 15.8% decrease in the 18-49 demographic, and a significant 26% decrease in the 18-34 demographic. However, it is worth noting that the 18-34 key demographic started off low but gradually increased during the show, reaching its peak during the main event. In contrast, the 35-49 demographic has remained relatively stable in recent weeks.
In comparison to the same time last year, AEW Dynamite experienced an 8.2% decrease in viewership, a 9.7% decrease in the 18-49 demographic, and a substantial 25.5% decrease in the 18-34 demographic.
When analyzing the quarter-hour numbers, it becomes apparent that certain segments of the show attracted more viewers than others. Here is a breakdown of the quarter-hour numbers:
– Q1: The episode began with a Jon Moxley promo, followed by a Mercedes Mone promo, and a match between Adam Copeland & Willow Nightingale against Brody King & Julia Hart. This segment garnered 917,000 viewers, with 373,000 viewers in the 18-49 demographic.
– Q2: The second quarter-hour featured the conclusion of the Copeland & Nightingale vs. Hart & King match and a Samoa Joe promo. This segment saw a slight decrease in viewership, with 865,000 viewers (down 52,000), but a slight increase in the 18-49 demographic, with 381,000 viewers (up 8,000).
– Q3: The Young Bucks promo and a match between The Elite and Pac, Penta El Zero Miedo & Daniel Garcia were featured in this quarter-hour. However, viewership dropped to 725,000 viewers (down 140,000), with 310,000 viewers in the 18-49 demographic (down 71,000).
– Q4: The conclusion of the Elite vs. Pac, Penta & Garcia match and a segment involving Chris Jericho, Taz, and HOOK were showcased in this segment. Viewership slightly increased to 744,000 viewers (up 19,000), with 327,000 viewers in the 18-49 demographic (up 17,000).
– Q5: This quarter-hour featured the end of the Jericho & HOOK segment, a Swerve Strickland promo, and a match between Mariah May and Deonna Purrazzo. Viewership increased to 748,000 viewers (up 4,000), with 339,000 viewers in the 18-49 demographic (up 12,000).
– Q6: The end of the May vs. Purrazzo match, a Bullet Club Gold promo, The Acclaimed & Daddy Ass promo, and a match between Orange Cassidy and Shane Taylor were showcased in this segment. However, viewership dropped to 685,000 viewers (down 63,000), with 321,000 viewers in the 18-49 demographic (down 18,000).
– Q7: This quarter-hour featured the conclusion of the Cassidy vs. Taylor match. Viewership slightly increased to 707,000 viewers (up 22,000), but the 18-49 demographic decreased to 308,000 viewers (down 13,000).
– Q8: The final quarter-hour included a match between Will Ospreay and Claudio Castagnoli. Viewership increased to 742,000 viewers (up 35,000), with 341,000 viewers in the 18-49 demographic (up 33,000).
– Overrun: The episode concluded with a segment involving Samoa Joe and Swerve Strickland. However, viewership dropped to 665,000 viewers (down 77,000), with 319,000 viewers in the 18-49 demographic (up 22,000).
Overall, AEW Dynamite faced a decline in viewership and ratings this week. While certain segments attracted more viewers than others, it is essential for the promotion to analyze these numbers and make adjustments to ensure consistent growth and engagement among their target demographics.