WWE and C4 Energy have locked down a multi-year partnership. WWE issued the following:
C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®
C4 Energy to Serve As First-Ever Sponsor of WrestleMania Skycam
STAMFORD, Conn., April 3, 2024 – Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.
As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the WrestleMania Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.
WWE and C4 Energy Announce Multi-Year Partnership
In an exciting development for wrestling fans and energy drink enthusiasts alike, WWE and C4 Energy have recently announced a multi-year partnership. This collaboration will see C4 Energy become the first-ever Official Energy Drink Partner of WWE, marking a significant milestone for both companies.
C4 Energy, owned by Nutrabolt, is one of the fastest-growing energy drink brands in the United States. With its expanding popularity and reputation for providing a powerful boost of energy, C4 Energy is an ideal fit for WWE, a global entertainment company known for its high-energy events and performances.
As part of this partnership, C4 Energy will receive prominent branding and exposure across various WWE properties and premium live events. One notable highlight is C4’s sponsorship of the WrestleMania Skycam, a unique viewing experience that offers fans a different perspective of the action-packed matches. This collaboration will undoubtedly enhance the overall viewing experience for the WWE Universe.
Furthermore, C4 Energy will be the presenting partner of the WrestleMania Night 2 press conference and WWE’s multi-day talent tryout during WrestleMania Week. This demonstrates the commitment of both WWE and C4 Energy to providing opportunities for aspiring wrestlers and showcasing their talent to a global audience.
In addition to these exciting collaborations, WWE and C4 Energy will continue to work together on exclusive and original content across various platforms. This includes collaborations on WWE Superstar and C4-branded social media channels, as well as digital channels, ensuring that fans can stay connected and engaged with their favorite wrestlers and energy drink brand.
The partnership between WWE and C4 Energy is a testament to the growing influence and appeal of energy drinks within the sports and entertainment industry. As fans eagerly anticipate upcoming WWE events, they can now enjoy the added energy boost provided by C4 Energy, enhancing their overall experience.
Both companies are thrilled about this collaboration and look forward to the opportunities it will bring. With C4 Energy’s commitment to quality and WWE’s dedication to delivering unforgettable entertainment, this partnership is set to create a winning combination for fans around the world.
In conclusion, the multi-year partnership between WWE and C4 Energy marks an exciting development in the world of professional wrestling and energy drinks. As C4 Energy becomes the first-ever Official Energy Drink Partner of WWE, fans can expect to see enhanced branding and exposure across various WWE properties and events. This collaboration promises to provide a unique viewing experience for fans and create exclusive content that will keep them engaged and entertained. With both companies’ commitment to excellence, this partnership is sure to be a success for all involved.