WWE touted its success on YouTube today. WWE issued the following:
WWE® SURPASSES 100 MILLION SUBSCRIBER MARK ON YOUTUBE
Return of Dwayne “The Rock” Johnson Accelerates WWE’s Growth On Platform
STAMFORD, Conn., March 8, 2024 – WWE®, part of TKO Group Holdings (NYSE: TKO), today surpassed 100 million subscribers on its official YouTube channel, becoming one of only 10 channels worldwide to achieve the milestone.
The return of Dwayne “The Rock” Johnson has helped supercharge the channel’s subscriber total in recent months, highlighted by the WrestleMania XL Kickoff event in Las Vegas on Feb. 8 which added more than 100,000 subscribers in a day. Further, every segment featuring “The Rock” since his surprise Friday Night SmackDown return on September 15, 2023, has drawn more than one million views. Prior to The Rock’s return to WWE television in September, the company was tracking to reach the 100 million subscriber milestone in late April.
With more than 100 million subscribers and 81 billion lifetime views, WWE is the largest sports channel on YouTube and No. 10 overall. The new subscriber total is more than the NBA, NFL, MLB and NHL combined.
An early adopter of the platform, WWE joined YouTube in 2007 and has since created and curated exclusive and original content to super serve the WWE Universe. Today, the channel combines premiere in-ring action highlights from Monday Night Raw, Friday Night SmackDown, NXT and premium live events, archival premium live event footage, exclusive interviews and content featuring WWE Superstars, weekly episodes of The Bump, post-event press conferences, and more.
Much of WWE’s success on the platform is owed to original programming created specifically for YouTube. Productions such as WWE Playback where Superstars rewatch classic matches, WWE Now, a news series covering all things WWE, and popular highlight compilations like WWE Top 10 and WWE Playlist have driven massive growth for the channel.
About WWE
WWE, part of TKO Group Holdings (NYSE: TKO), is an integrated media organization and the recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network. Additional information on WWE can be found at wwe.com and corporate.wwe.com.
WWE Surpasses 100 Million Subscriber Mark on YouTube
WWE, the renowned sports entertainment company, has achieved a significant milestone by surpassing 100 million subscribers on its official YouTube channel. This achievement places WWE among an elite group of only 10 channels worldwide to reach this impressive subscriber count.
One of the key factors contributing to WWE’s recent surge in subscribers is the return of Dwayne “The Rock” Johnson. The Rock’s comeback has had a tremendous impact on the channel’s growth, with notable events like the WrestleMania XL Kickoff in Las Vegas on February 8 adding over 100,000 subscribers in just one day. Additionally, every segment featuring The Rock since his surprise return to Friday Night SmackDown on September 15, 2023, has garnered more than one million views. Prior to The Rock’s return, WWE was on track to reach the 100 million subscriber mark in late April.
With over 100 million subscribers and an astonishing 81 billion lifetime views, WWE’s YouTube channel stands as the largest sports channel on the platform and ranks 10th overall. In fact, WWE’s subscriber count surpasses that of the NBA, NFL, MLB, and NHL combined.
WWE has been an early adopter of YouTube, joining the platform in 2007. Since then, the company has consistently created and curated exclusive and original content to cater to its dedicated fanbase, known as the WWE Universe. The channel offers a variety of content, including highlights from flagship shows like Monday Night Raw, Friday Night SmackDown, and NXT, as well as premium live events, archival footage, exclusive interviews with WWE Superstars, weekly episodes of The Bump, post-event press conferences, and more.
A significant portion of WWE’s success on YouTube can be attributed to its original programming tailored specifically for the platform. Shows like WWE Playback, where Superstars rewatch classic matches, WWE Now, a news series covering all things WWE, and popular highlight compilations like WWE Top 10 and WWE Playlist have played a pivotal role in driving massive growth for the channel.
WWE, part of TKO Group Holdings, is a leading integrated media organization in the sports entertainment industry. The company delivers original content 52 weeks a year to a global audience through various platforms, including television programming, premium live events, digital media, and publishing. WWE’s family-friendly entertainment can be enjoyed by viewers in over 1 billion homes worldwide, spanning 25 languages. The company has established partnerships with renowned distribution partners such as NBCUniversal, FOX Sports, TNT Sport, Sony India, and Rogers. The award-winning WWE Network offers access to premium live events, scheduled programming, and an extensive video-on-demand library, available in approximately 165 countries. In the United States, NBCUniversal’s streaming service, Peacock, exclusively hosts WWE Network. For more information about WWE, visit wwe.com and corporate.wwe.com.
WWE’s achievement of surpassing 100 million subscribers on YouTube is a testament to its enduring popularity and the success of its engaging content. As the company continues to innovate and captivate audiences worldwide, it is poised to maintain its position as a dominant force in the world of sports entertainment.