WWE SummerSlam 2023 Breaks Records, Impressive Metrics Revealed

The Wrestling Observer Newsletter has unveiled comprehensive insights into the business performance of WWE Summerslam, offering a detailed overview of attendance, live gate, and other key statistics. As previously highlighted, WWE celebrated the achievement of multiple record-breaking feats during the event, with an announced attendance figure of 59,194.

However, The WON’s analysis indicates a slightly different attendance figure, recording 51,477 attendees, of which approximately 47,000 were paid admissions, corroborating reports from WrestleTix on the event night.

The live gate generated a substantial $8.5 million, propelling SummerSlam into the ranks of the top ten highest-grossing gates in wrestling history. This milestone overtakes the record set by last year’s Clash at the Castle, which accumulated $8,140,000. Although SummerSlam’s tenure at the helm of non-WrestleMania gates is predicted to be short-lived due to the anticipated surpassing by AEW All In’s $9 million gate, its achievement is a testament to the event’s strong draw.

An intriguing revelation emerges regarding the average ticket price of SummerSlam, standing at an impressive $180.85. This figure positions it among the highest-priced WWE shows in history, surpassed only by WrestleMania events. To provide context, WrestleMania 39’s average ticket prices were recorded at $150.58 and $158.77 for night one and night two respectively, with WrestleMania 35 securing the record with an average of around $234.

In terms of viewership, WWE proudly declared SummerSlam as the third most-watched PPV on the Peacock platform, trailing behind this year’s WrestleMania. The shift of viewers to Peacock is reflected in the decline of traditional PPV buys, which amounted to 15,900 for SummerSlam, a decrease from the previous year’s 18,600. Remarkably, SummerSlam managed to achieve a cumulative viewership of over two million, a notable distinction that positions it as only the fourth PPV in history to attain such a feat.

Delving into crossover metrics, a smaller percentage of SummerSlam purchasers, specifically 4.6%, ventured into the AEW x NJPW Forbidden Door realm, marking a comparatively lower crossover than Money in the Bank. Furthermore, of those who bought SummerSlam, a modest 33.9% opted to also purchase Money in the Bank, offering a glimpse into the intricate dynamics of viewership and fandom engagement.

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