WWE’s Top Merchandise Sellers Ahead Of SummerSlam 2023

Fightful has shared an update on some of the top merchandise sellers in WWE of late.

Cody Rhodes ranked #1 in merchandise sales for several recent WWE live events. This includes The American Nightmare occasionally having multiple items in the top five merchandise sellers.

The Bloodline was often grouped together, but the recent split in the group has divided the merchandise sales up as well.

Usually, Roman Reigns, The Usos, and the collective merchandise for The Bloodline would be grouped together, however, since the implosion of the group ahead of SummerSlam, The Usos have reportedly sold more than every Superstar besides Rhodes.

WWE World Heavyweight Champion Seth Rollins has consistently ranked on multiple Top 5 merchandise sales lists as well. Roman Reigns and Rhea Ripley also made the Top 5.

Items that also become top sellers are generic WWE merchandise, such as replica title belts, event touring shirts, and toy title belts.

Products that have been big sellers for WWE are Cody Rhodes’ weight belts and The Usos’ “We The Ones” t-shirt.

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