WWE & C4 Expand Partnership, Launch First-Ever Product Collaboration

WWE and Nutrabolt have announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.

The products will be available at GNC ahead of WWE SummerSlam in Detroit, MI on August 5.

The C4 Ultimate Energy x WWE collection will consist of five flavors and each label will feature design inspiration from WWE Championship titles.

As the official energy drink of SummerSlam, the new C4 Ultimate Energy x WWE co-branded drinks will be featured across the SummerSlam broadcast. Also, C4 and WWE will host a meet-and-greet on August 4 with Seth Rollins and Rhea Ripley at the GNC at the Great Lakes Crossing Outlets in Detroit, giving fans the opportunity to sample the batch of new drinks ahead of SummerSlam.

C4 will also be surprising the 36th person in each line with a pair of tickets to SummerSlam.

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