Nick Khan Claims WWE Is In A Strong Position With Media Rights Negotiations
WWE is about to begin its media rights negotiations, and CEO Nick Khan recently discussed the billion-dollar company’s current position ahead of such business deals.
WWE is still reportedly considering a potential sale ahead of the negotiations for media rights, and Khan addressed the matter in an interview with Sports Business Journal.
You can check out some highlights from the interview below:
On WWE’s current standing ahead of their media reigns negotiations: “If you look at the ratings and relevancy of our product, we like to think we’re in a good position… We look to get into the heat of the conversation first with our incumbents by the middle of the year or so. Depending on the timing and how strategic alternatives shake out, it will be either be middle of the year getting hot and heavy, or some time shortly thereafter.”
On the company’s ratings rise post-Triple H: “To me, the success we’ve seen in the ratings is a combination of factors. Certainly Triple H, but that would also include the entire writing team, the producers, the superstars/in-ring performers and the system that Vince set up. Like any organization that thinks it’s great, the system moves no matter who comes and who goes.”
On WWE having plenty of competition in the market of live sports: “We believe there’s plenty of money out there for us.”
On the company’s crossover appeal on Peacock: “Our audience turns out for our events, but there’s also stickiness in terms of our audience sampling other Peacock products. Once our folks go to Peacock, they tend to stay there and become invested in the platform, which we certainly think is great for Peacock and great for us.”
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