In July 2008, WWE transitioned to PG programming following the TV Parental Guidelines’ TV-PG rating for its shows. This strategic move aimed to target a younger audience and appeal to prominent sponsors.
The return of The Rock in January brought about a shift in the use of more mature language.
In the latest edition of the Wrestling Observer Newsletter, Dave Meltzer reported that the PG Era is done. Meltzer wrote the following:
“It was said to us that the Rock interviews and Heyman promo are considered the official end of the PG era. This isn’t to say that the TV shows will be changing. That is something talked about but no decision has been made, but I’m guessing a decision will be made at the end of the year when Raw goes to Netflix and NXT to CW, based on what those broadcasters want and also what sponsors will be comfortable with. So that will be determined months from now, but the attempts to keep things PG in the big picture which had been a big thing to the point of the memo being sent out about it several weeks back, such as in social media or in non-television shows, is now no longer the case.”
The End of WWE’s PG Era: The Rock and Heyman Interviews Mark a Shift in Programming
Since July 2008, World Wrestling Entertainment (WWE) has been known for its PG programming, adhering to the TV Parental Guidelines’ TV-PG rating. This decision was made to target a younger audience and attract prominent sponsors. However, recent developments suggest that the era of PG programming may be coming to an end.
In January, the return of Dwayne “The Rock” Johnson to WWE brought about a noticeable shift in the use of more mature language. The Rock, known for his charismatic and edgy persona, has always been associated with a more adult-oriented style of entertainment. His presence on WWE programming has undoubtedly influenced the company’s direction.
According to Dave Meltzer’s report in the Wrestling Observer Newsletter, the PG Era is officially over. Meltzer stated that “the Rock interviews and Heyman promo are considered the official end of the PG era.” This declaration implies that WWE is willing to embrace a more mature content approach.
However, it is important to note that this change may not immediately reflect on the TV shows themselves. Meltzer mentioned that while discussions about altering the programming have taken place, no final decisions have been made. The ultimate determination will likely be influenced by WWE’s upcoming transitions, with Raw moving to Netflix and NXT to CW. The preferences of these broadcasters and the comfort level of sponsors will play a crucial role in shaping WWE’s future programming.
For years, WWE has made efforts to maintain a PG image, even going as far as sending out memos to ensure consistency across all platforms. However, Meltzer’s report suggests that these attempts to keep things PG outside of television shows, such as in social media or non-television events, are no longer a priority.
The potential shift away from PG programming opens up exciting possibilities for WWE and its fans. It could mean a return to more intense storylines, edgier characters, and a greater focus on the adult demographic. While the specifics of this transition remain uncertain, it is clear that WWE is willing to explore new avenues to keep its product fresh and engaging.
As the year progresses and WWE’s partnerships with Netflix and CW come into effect, fans can expect further updates on the company’s programming direction. The decisions made in the coming months will undoubtedly shape the future of WWE and determine whether the end of the PG Era marks a new era of excitement and unpredictability in professional wrestling.